In fact, the company has signed the first Payment for Ecosystem Services (PES) agreement in the field of sustainable poplar cultivation with Parco Oglio Sud within the Ecopay-Connect 2020 project. During her lecture, Miriam Tenca highlighted the opportunities deriving from the stipulation of this agreement, including the ability to cooperate with key stakeholders with reference to both theoretical knowledge and practical experience, as well as the importance of implementing monitoring actions based on the best information available. This virtuous and replicable cooperation may pave the way for the other poplar growers, urging them to achieve the FSC® certification and, consequently, increase the availability of certified raw materials on the market.