A key factor for the growth of the group has been the experience in the wood sector and a solid market knowledge. Until the end of 90s, the attention was focus on the expansion in Austria. The Group concentrated then on international growth, from Czech Republic and then Germany, Slovakia, Hungary, Croatia and Romania. During the following phase, the group began its expansion in “young markets” like Bulgaria, Bosnia-Herzegovina, Poland, Russia and Serbia in 2005.

In 2014, the group increased its global activity acquiring the global sales operations of a famous wood supplier DLH in China, South-Est Asiatic and Africa. Today the group works across 53 branches in 16 lands in Europe, Asia and Africa, with 2.250 employee.

Teemu Korhonen, Vice President, JAF Global Sales, declares: "Panguaneta is supplier of the group JAF Frischeis from 35 years, already from 1983. In the last years, the collaboration has become stronger with a result of strong strategic partnership, which permits to both companies to demonstrate a high growth potential for the supply of poplar plywood at a global level. Founded on elements that go beyond of mere business, this partnership is based on the awareness of act and know how to do responsibly business. It is not only our product range, that may vary but, depending on the country, we have to consider different prices, custom norms, traditions and markets. Here our Customers take advantages from our ten-year experience in international business and in logistic. Specialists JAF assigned to single country have their individual specialist knowledges and their specific knowledge for the country. Extensive contacts an organisation with global perspectives and our direct access to the respective markets they permit to offer unique skills of supply".

Giorgio Morini, Commercial Director Panguaneta: “Globally, Panguaneta has an image and a reputation clearly associated to the innovation and product quality. This partnership, with one of the more important global players of the sector, renovated in contents, has with it a complete offer of services that helps the group JAF Frischeis to create value thanks to a customer relationship that will improve and reinforce the network of the existing supply. Our aim remains that to support growth and have our partners competitive. The exclusive partnerships developed on the same models in other countries permit us to adapt our offer looking at purchasing habits even more polarized, focalising on premium products, elements of differentiation and not of a direct confront with other competitors, and a moment of collaboration with supplier. The innovation permits us to reply in a better way to the varied requests of the customers and to retain them. That of the process through new technologies modify the interaction and the use of product/service and permit to know the consumer deeply".